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大型超市生鲜食品直采模式研究 被引量:6

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摘要 生鲜食品是超市经营的主要类别之一,其采购和营销受到了越来越多超市的重视。传统的生鲜食品采购模式常由于产业链的环节过多而出现流通环节过长、价格虚高、产品品质和安全无法保障与追溯等问题。作为零售大国,中国也有着众多的零售企业,但由于起步较晚,在市场竞争中一直处于劣势。通过对大型超市生鲜食品直采模式的研究,进一步发掘大型超市提升竞争力的途径,从而对中小型超市的发展提出对策建议。
作者 于舒婷
机构地区 安徽财经大学
出处 《经济研究导刊》 2010年第31期233-234,共2页 Economic Research Guide
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