摘要
在市场和数字技术发展的压力下,新华书店传统的零售商业模式面临着生死存亡的挑战。鉴于此,分析新华书店如何利用自身优势实现由单一的零售商业模式向多样性的商业模式演变,阐述新华书店如何通过多样性的商业模式创造价值。
In the market and a digital technology development in Xinhua bookstore to pressure,the retail business model are faced with a critical challenge.Therefore,the Xinhua bookstore how to use their own advantages to achieve by a single retail commerce model to the diversity of the business model development and of the Xinhua store is the diversity of the commerce model value creation.
出处
《经济研究导刊》
2010年第29期261-264,共4页
Economic Research Guide
关键词
商业模式
多样性
教育服务商
commerce model
diversity
education service provider
