摘要
吉林省是著名的"东北三宝"人参、貂皮、鹿茸的主产地,是东北山珍的主产区,长白山地区被誉为中国三大天然药材宝库之一。当前的问题是,特色农产品在品牌建设中存在着品牌总量偏少、宣传力度不够,缺乏品牌知名度,特色农产品科技含量不高、品质得不到保证,龙头企业规模普遍较小、品牌推介力度不够等。吉林省应加大特色农产品的品牌整合力度和宣传力度,扩大特色品牌的知名度;培育龙头企业,搞好特色农产品基地建设;加强科技创新,以提升特色农产品品牌的竞争力。
Jilin Province is rich in Ginseng, deer horn and the mink, the famous ＂North-East Sambo＂, and also rich in North-East mushrooms. The region of Changbai Mountain is one of the three treasures of natural medicine in China. The current problems, however, are that the local agricultural products are fewer in total brands, insufficient in publicity, lack of brand popularity, low technology content, no guarantee in quality, small in leading industry scale, and inadequate in brand promotion. Hence, Jilin Province should increase brand integration and publicity on local agricultural products to expand popularity of the brand, develop leading industry to build local agricultural base, invest technological innovation to advance brand competitiveness of local agricultural products.
出处
《商业经济》
2010年第20期20-21,30,共3页
Business & Economy
关键词
吉林省
特色农产品
品牌竞争力
Jilin Province
local agricultural products
brand competitiveness
