摘要
以项目为载体的《产品分析与市场开发》实践课程教学方案的设计,应依据专业人才培养目标要求,紧扣企业营销策划工作岗位技能标准和培养规格,以校内外实训室、实习基地为基础平台,教师、企业专家、学生共同参与开发设计。依据课程目标制定不同类型学习性工作任务,同时改革教学方法与手段,针对不同学习内容和学习方式,建立多样化的教学评价方式。
The design of practice teaching plan for the course of product analysis and market development taking project as the carrier should grasp tightly the post skills standard and cultivation standard of enterprises＇ marketing plot work,take practice training base inside and outside school as basic platform and let teachers,experts of enterprise and students participate in the development and design of teaching plan together;make out different working tasks according to curriculum objectives;meanwhile,reform teaching methods and measures and try to build diversified teaching evaluation modes aiming at different learning modes and contents.
出处
《职业技术教育》
北大核心
2010年第26期26-28,共3页
Vocational and Technical Education
基金
河南省高等教育教学改革研究重点项目<地方高校人才培养模式创新实验区建设研究与实践>(编号:2009SJGLX074)
主持人:张双田
关键词
教学方案
项目
学习性工作任务
企业营销
产品分析与市场开发
teaching plan
project
learning working task
enterprise marketing
product analysis and market development
