摘要
以"分众传媒"在现实生活中的广泛流传为启示,从分众的概念入手,依据当今越来越激烈的市场竞争、受众群体多元化、受众群体需求多元化的分众化态势,分析了分众包装精准、个性、"窄"中见"宽"的优势。通过按照年龄和性别对受众分类以及案例的研究,论述了受众如何做出各种特定的选择,探讨了分众时代下在包装设计中如何准确地进行品牌定位。
Inspired by the popularity of demassify media in the real life,starting from the concept of demassification,according to the increasingly fierce market competition,the diversification of the audience,the diversified demands of the audience,it analyzed the advantage of demassify packaging design-Accuracy,Individuality,Broadened.By means of classifying by age and gender and case studies,it discussed how to make specific choice,probes into how to do a accurate brand positioning for packaging design under the age of demassify.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第18期62-65,共4页
Packaging Engineering
关键词
包装设计
分众包装
品牌定位
优势
packaging design
demassify packaging design
brand positioning
advantage
