摘要
构思是设计的灵魂。包装装潢设计中最重要的一环是"创意构思"。包装装潢设计构思的创意应紧紧围绕内容对形式的要求来进行,即不仅要在艺术上表现出产品的个性特色、设计者或消费群体的个性特色,使包装新颖别致,感染力强,能吸引消费者,而且应尽可能地反映商品的内在品质及其在功能上的优越性。
Conception is the soul of designing. Therefore, creative conception is the most essential step in packaging decorative design. The creation should focus on the style requirement defined by the packed commodity itself. In other words, the design should show the feature of the commodity in the art sense, and the feature of the designer or the customer, which can make the packaging fresh and attractive. Furthermore, the packaging design should reflect the inner quality and functional advantage of the commodity packed.
出处
《西南农业大学学报（社会科学版）》
2007年第4期203-205,共3页
Journal of Southwest Agricultural University:Social Science Edition
关键词
包装
装潢设计
构思
定位设计
创意
packaging
packaging design
conception
specific design
creativeness
