摘要
本文根据北京市城郊四区的调研数据,构建农户认知模型和采纳模型分析影响农户对创意农业认知和采纳的影响机制。结果显示,在认知模型中,文化程度、设施果树栽培、培训示范、加入合作社和技术服务队均对农户认知产生显著的正向影响,而原有的销售网络、生态有机果树栽培和扩种打算意愿却对农户认知产生负向影响;在采纳模型中,文化程度、家庭年收入、风险偏好、设施果树栽培、加入合作社和技术服务队均对农户的采纳产生显著的正向影响,而培训效果和邻里传播却对农户采纳产生消极的影响。
This paper is to do in-depth research on the influence mechanism for farmers' cognizing and adopting Creative Agricultural Production Method,based on an investigation data obtained from fruit industry in four districts of Beijing.The results show that in the cognitive model,factors such as surveyed farmers' educational level,cultivating protected fruit trees,training,joining in agricultural cooperative and technical service teams all have positive impact on cognition,while farmers' original sales network,eco-organic fruit cultivation and their wish to expand plant cause negative influence.And in the adoption model,the factors,including surveyed farmers' educational level,income,risk appetite,cultivating protected fruit trees,joining in agricultural cooperative and technical service teams all impose actively effect on farmers' adopting creative agricultural production method,while training and neighborhood communication have negative affection.On this basis,this study suggests that it is necessary to promote farmers' training and hasten construction of agricultural cooperative and technical service team,and so on.
出处
《中国农村观察》
CSSCI
北大核心
2010年第4期33-43,53,共12页
China Rural Survey
基金
国家自然科学基金项目(项目批准号:70773115)
教育部人文社会科学研究项目(项目批准号:07JA790082)
中国人民大学明德青年学者培育计划(项目批准号:10XNJ020)的研究成果
