摘要
文章从品牌价值和企业捐赠的相关理论出发,系统分析基于品牌价值提升的企业捐赠机理,探讨企业的捐赠策略,研究了执行策略需要注意的事项。
This paper analyzes the brand value based on the donation mechanism to enhance the business enterprises from the perspective of related theories of brand value and corporate donations. The author also makes a further discussion on the donation strategy and researches the things to be noticed in the procedure.
出处
《山西财经大学学报（高等教育版）》
2010年第1期91-96,共6页
Journal of Shanxi University of Finance and Economics
关键词
品牌价值
企业捐赠
企业公民
brand value
corpora＇e donations
enterprise citizen
