摘要
通过分析目前国内广告教育的状况,针对社会市场对广告从业人员的要求,对广告设计专业课程的改革进行了以下几方面的探索与实践:通过建立个人学习档案和丰富经验系统等办法激发学习的积极性;实施基于工作过程的"一体化"的教学模式;提高教师社会实践能力和业务水平等。
By analyzing the current situation in domestic advertising education and society＇s demand for advertising practitioners, this paper has for forward the following approaches in advertising design curriculum reforms： establish individual learning and experience in system files to stimulate the motivation in learning, implement a teaching mode based on ＂integration work＂ concept; improve teachers social practice abilities and professional capabilities.
关键词
广告设计与制作课程
教学改革
项目实践
course of advertising design and production
teaching reform
project practice
