摘要
从电影大片、商业大片和动画大片等概念界定入手,探讨中国动画发展的国际机遇,进而对动画大片的成功要素展开论述,主要从受众群体定位、线性叙事结构、自生成性美学、视觉美学定律、人才的专业化、生产的大片化、加强自主创新和展开艺术批评等多个角度进行剖析。基于国际层出不穷的动画商业大片的成功案例和我国政府对动漫产业无以复加的扶持力度,把握好优秀动画作品的关键要素,中国动画大片的成功之作指日可待。
With definitions of film blockbusters,business blockbusters and cartoon blockbusters,this paper discusses the international opportunities for the development of Chinese cartoon industry with a focus on such successful elements as the orientation of the audience,structure of linear narration,authigenic aesthetics,visual aesthetic laws,professionalization of talents,production of blockbusters,original creativity and artistic criticism.With increasing successful samples of international cartoon blockbusters and the particular supporting strength from Chinese government,a great success of Chinese cartoon blockbusters will soon be realized if these key elements are well managed.
出处
《北京联合大学学报（人文社会科学版）》
2010年第2期52-56,73,共6页
Journal of Beijing Union University(Humanities and Social Sciences)
基金
教育部人文社会科学研究项目"美国当代动画产业研究"(项目号:05JA760001)
关键词
动画电影
商业大片
文化走出去
国际机遇
cartoon film
blockbusters
cultural stepping out
international opportunity
