摘要
跨界营销是当今最热门的营销策略之一,在不同的行业间不断的实践,逐渐成为全球化时代的一种潮流。H&M作为快速时尚行业的领军品牌,除了它不可取代的时尚性,通过跨界营销,让品牌更加贴近顾客。本文着重研究了H&M跨界营销策略,对中国服装企业的有一定的启示。
Crossover marketing is one of the most popular marketing strategies. With the continuous practice, it has been gradually becoming a global trend. As the leader of fast-fashion industry, H＆M gains huge success around the world. Its fabulous fashion style and crossover marketing , these made the brand closer to consumers. This thesis has analyzed about the crossover marketing strategy of H＆M and concluded some inspiration to China clothing business based on the research result.
出处
《现代物业（中旬刊）》
2010年第2期75-77,共3页
Modern Property Management
关键词
H&M跨界营销
设计跨界
地域跨界
促销跨界
渠道跨界
H＆M
crossover marketing
Crossover of design
Crossover of region
Crossover of promotion
Crossover of channel
