摘要
"crossover"思想已经成为一种崭新的现代企业经营理念,代表一种新锐的生活态度和审美方式的融合。在实施"crossover"策略时,关键要在原来的品牌基础上形成新的超越,创造新的魅力,才能吸引更多消费者的关注。
The ＂CROSSOVER＂ idea has became a new modern company management concept, which represents the mergeney of the new life state and the aesthetic method. We should create new crossover and fascination based on the brand to absorb more attention.
出处
《经济与管理》
2008年第10期56-62,共7页
Economy and Management
关键词
酷越
品牌联合
蓝海战略
crossover
brand coordination
＂blue sea＂ strategy
