摘要
面对通信业竞争的日趋白热化,在实施网格营销的背景下,着重分析通信业社区营销的策略,文章主要论述了社区营销策略和社区营销实施关键原则。
With the intense competition of the communications industry and under the background of grid marketing, this paper emphatically analyzes the community marketing tactics of the communications industry. It mainly discusses the community marketing tactics and the key principles to implement community marketing.
出处
《长沙通信职业技术学院学报》
2010年第2期80-83,共4页
Journal of Changsha Telecommunications and Technology Vocational College
关键词
电信业
社区营销
策略
telecommunications industry
community marketing
tactics
