摘要
中国当代文化塑造的过程与大众传播密不可分:文化的发展催生了大众传播事业,而大众传播的理论完善和实践积累也同样影响了文化的塑造和发展。然而,应该看到,大众传播中传播内容庞杂、传播方式僵化、传播技术制约、传播把关薄弱、传播功能异化等消极因素使得大众传播对文化的形成与发展的影响并不都是积极的。文章归纳了大众传播与文化塑造的关系,分析了大众传播消极因素及其产生原因,总结出大众传播的消极因素在文化塑造过程中的消极影响,在此基础之上,提出了解决问题的对策,以期推动大众传播在自身的不断完善中对中国当代文化塑造发挥更为积极的影响。
The process of contemporary culture-shaping has a close relationship with mass communication that is the development of culture promotes the development of mass communication also the improvement of the the-ory on the mass media and the accumulation of practice made great impact on the formation and development of culture at the same time.However because of the negative factors of mass media as follow complex contents rigid mode limited technology weak gatekeeper and varying function and so on we should see that it is not all positive the mass media affects culture＇formation and development.This article generalizes the relationship between mass media and culture-shaping analyzes the negative factors of mass media and the causes of it and summarizes the negative effects during the formation of culture.Furthermore it proposes the strategy of avoiding the negative effects so as to promote the positive effects of the mass communication＇s impact on cultural shaping.
出处
《重庆大学学报（社会科学版）》
CSSCI
北大核心
2010年第2期97-102,共6页
Journal of Chongqing University(Social Science Edition)
基金
辽宁省社会科学规划基金重点项目"大众传媒与辽宁形象塑造研究"(L08AXW001)
关键词
大众传播
消极因素
当代文化
塑造
the negative factors of mass mediacontemporary culture-shapingeffect strategy
