摘要
"零团费负团费"现象自20世纪90年代末以来,一直影响着我国旅游业。它以表象上的低价吸引旅游者,然后通过某种消费来弥补团费获取利润,这种营销方式最终使得旅游者对旅行社失去信任,使旅行社面临诚信危机。近年来"品质游"的提出一定程度上改善了这种状况,但"品质游"从根本上还是应该做到诚信经营,通过明白报价、优质服务吸引消费者,建立良好的市场信誉。
Since the end of 1990s, ＂Zero - Inclusive Fee＂ phenomenon has been always affecting our national tourism. It attracts tourists by seeming low price and then makes up for the tourist group~ expenses and makes profit through some sort of consumption. Finally, this way of marketing makes tourists lose trust in travel agency, and makes travel agency face with the crisis of integrity and trust. In recent years, the appearance of ＂High -Quality traveling＂ improves this kind of condition to some degree, but ＂High - Quality Traveling＂ should achieve integrity and trust management fundamentally, and establishes the good market prestige by quoting price explicitly, using the high -quality service to attract consumers.
出处
《旅游研究》
2010年第1期67-70,共4页
Tourism Research
关键词
零负团费
品质游
旅行社
诚信
Zero - Inclusive Fee
High - Quality Traveling
travel agency
integrity and trust
