摘要
文章以中国旅游业和旅游研究的蓬勃发展为研究背景,评述了博弈论作为一种新的研究方法比传统研究方法突出的优势.并探讨了20世纪90年代以来博弈论在旅游研究上的应用及其发展阶段的特点,结合相关研究领域和方向的统计分析,对博弈论在旅游研究方面的应用的模型共性及其研究方向上所具有的特点做出总结,并对其发展趋势进行合理的预测—博弈论在旅游研究上的应用将会紧随最新博弈的研究成果,从研究的趋势来看,旅游研究中的博弈分析方法正由简单矩阵型博弈进行分析转向博弈经济模型的应用发展(模型化发展);从研究的模型上来看,建立模型时选取的博弈类型和分析方法更能反映实现状况,而应用的博弈方法本身也在更为动态化;从研究的领域和方向上来看,应加强旅游饭店、旅游地、旅游政策旅客选择旅游地的决策以及旅游购买(消费)决策等方面的研究上来.
The thesis studies Game Theory, which is regarded as a new research method, has many advantages compared with the traditional methods. Moreover, the paper discusses Game Theory and investi gates the application of this theory in the research about tourism and the characteristics within its different developing stages since the t990′s. Furthermore, it gets a conclusion on the common character of the model which is applied in the field and also the features of its research direction, combined with the statistics analysis and directions of the relative research field. Still, it puts forward a reasonable prediction on its development ： taking the researching tendency into consideration, the analyzing methods have been developed from the simple games in matrix form to the economic model （including pay-off function and strategy profile set）. Besides, considering the using methods of building model can better and more vividly reflect the realistic situations, and Game Theories using by tourism researches are evolving. However, regarding from the field and future of research, we should pay more attention to traveling hotels, tour places, traveling policies and tourists′ decision-making and so on.
出处
《新疆师范大学学报（自然科学版）》
2007年第3期323-326,共4页
Journal of Xinjiang Normal University(Natural Sciences Edition)
关键词
博弈论
旅游研究
发展阶段
Game Theory
Tourism research Developing stages
