摘要
风险社会的形成与大众媒介表征密不可分:大众媒介通过拟态环境的构建,形成了公众的风险感知,促成了风险传播的蝴蝶效应。在此基础上,探讨媒介形成社会风险的三方面成因:价值层面上,媒介的社会整合功能不足,价值培养欠缺;制度层面上,公益节目欠缺,政府信息制度贯彻不力;内容层面上:网络媒介的风险长尾效应日渐突出。
The formation of the risk society is inseparable with the mass media representation： risk perception originates in constructions of pseudo-environment that contributes to the butterfly effect of risk dissemination. Based on this, the article discusses three aspects of the causes that why media foster social risks： a. in terms of value, the function of media in regard to social integration is insufficient; b. in terms of regulation, program of public good is in shortage and the government information regulation is not fully carried out; c. in terms of content, the risk of Long Tail Effect of the network has become more and more prominent.
出处
《四川大学学报（哲学社会科学版）》
CSSCI
北大核心
2010年第2期56-60,144,共6页
Journal of Sichuan University：Philosophy and Social Science Edition
基金
国家重大招标课题"新时期提升舆论引导力研究"阶段性成果
关键词
风险
蝴蝶效应
媒介
公众
risk
butterfly effect
media
the public
