摘要
随着改革开放的进一步深入、我国经济发展步入新的阶段以及国际经济的一体化,我国物流企业不可避免的面临着国际竞争压力;而始发于美国的全球金融危机也呼啸而至,更造成了整个物流行业都陷入困境。在这种挑战与机遇并存的情况下,我国物流企业自身的营销能力将成为决定其成败的关键性因素。在深入分析当前我国物流企业内外部环境和营销能力现状的基础上,提出了改进问题、增强核心竞争能力的几点策略建议。
Under the cireumstantce of mixed challenge and opportunity, the marketing ability of logistics enterprises in China has become the key factor whether one would stand or go under. On the ground of an in-depth analysis of the internal-external environment of the logistics enterprises in China and the reality of their marketing ability, the paper provides several suggestions for the correction of existing problems and the enhancement of core competitivity.
出处
《物流技术》
2010年第1期32-34,共3页
Logistics Technology
关键词
物流企业
营销能力
金融危机
logistics enterprise
marketing ability
financial crisis
