摘要
在日趋激烈的全球竞争环境下,大事件营销已成为城市提升竞争力的重要战略工具,"大事件地区"的概念也应运而生。文章通过阐释大事件地区的明确概念、城市设计手段及其对城市空间结构优化的意义,指出大事件建筑在规划选址、建筑设计、后续运营等环节必须坚持"建筑—城市"协同观,并以北京奥林匹克公园等具体事例加以说明。
Under the background of the fierce global competition,mega-events marketing have become an important strategic tool to improve urban competitiveness. This paper puts forward the concept of mega-events area and summarizes the means of urban design.Then it analyzes the effect of mega-events area in urban spatial structure.Finally the paper points out Architecture-City synergic development in the process of site selection,architectural design and after-use in mega-events area,taking Beijing National Olympic Park and other cases as examples.
出处
《城市建筑》
2009年第12期84-85,共2页
Urbanism and Architecture
