摘要
和谐传播在媒介生态中体现为媒介生态的各组成部分应以追求和促进媒介与环境的和谐发展为根本目的,来灵活地架构彼此间的关系。和谐传播应是衡量公益节目传播价值的有力标杆,它主要是从受众、媒介及社会的角度来考察公益节目的生存现状。和谐传播的实现程度映射着电视公益节目是否存在生态失衡的危机。
Harmonious propagation represented by the various parts of media ecology shall adopt the pursuit and promotion of harmonious development of the media and the environment as its basic goal, so as to build their relations in a flexible manner. Harmonious propagation shall be a strong leverage for measuring the propagation value of the welfare-related programs, and it evaluates the present condition of those programs from the angles of the audience, the media and the society. The degree of realization of harmonious propagation reflects whether the welfare-related TV programs are facing a risk of ecological imbalance.
出处
《新闻界》
CSSCI
北大核心
2009年第6期126-128,共3页
Journalism and Mass Communication
基金
重庆市教委人文社会科学基金项目<和谐社会构建中的媒介生态环境建设研究>研究成果
项目编号09SKF13
关键词
媒介生态学
和谐传播
电视公益节目
media ecology harmonious propagation welfare-related TV program
