摘要
广告规范化是我国广告发展的目标和方向。通过发掘、借鉴和吸纳国外广告规范实践的有效管理经验,探寻适合我国国情的广告规范方式,为我国广告规范机制建设提供实践蓝本。
The normal regulation of advertisements is the objective and orientation of the developments of China＇s advertisement industry. This article aims to discover, use and absorb the effective experience of practical management of foreign advertisement regulations, explore the normative way to adapt to China＇s situation, provide a chief source for regulatory mechanism construction of China＇s advertisement.
出处
《河北大学学报（哲学社会科学版）》
CSSCI
北大核心
2009年第6期39-43,共5页
Journal of Hebei University(Philosophy and Social Science)
关键词
中外广告
规范管理
机制建设
启示
China and foreign advertisement, normative management, mechanism construction, revelation
