摘要
瑞金是国内发展成绩较为显著的红色旅游目的地之一,但较井冈山、韶山等全国红色旅游名城仍有较大差距。运用SWOT分析法,对瑞金发展红色旅游的优势与劣势、机会与困难进行分析,并提出可持续发展对策。
Ruijin is one of the best domestic cities in Red Army tourism.But as far as development achievement is concerned,it is worse than the Jinggangshan and the Shaoshan city.In this paper,using SWOT analysis,the advantages,weaknesses,opportunities and difficulties of Ruijin Red Army tourism are analysed.And thus some advice for its suitable development is offered.
出处
《四川文理学院学报》
2009年第6期104-106,共3页
Sichuan University of Arts and Science Journal
基金
赣州市社科联2008年资助项目<赣南红色旅游市场开发研究>(项目编号:08031)成果
关键词
瑞金
红色旅游
SWOT分析法
对策
Ruijin
Red Army tourism
SWOT analytic method
measure
