摘要
科技期刊的社会效益与经济效益是期刊经营管理的两个重要命题,在新经济条件下,更应该辩证地认识经济效益与社会效益的关系,实现社会效益和经济效益的和谐统一,提高期刊竞争力。
Social and economic benefits of academic journals are two important journals management propositions, in the new economic conditions, should understand the dialectical relationship between economic and social benefits to achieve the harmony and unity of social and economic benefits and enhance journal competitive power.
出处
《辽宁中医药大学学报》
CAS
2009年第11期85-86,共2页
Journal of Liaoning University of Traditional Chinese Medicine
关键词
社会效益
经济效益
品牌
social effects
economic returns
brand
