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新时期旅游饭店餐饮经营策略探讨 被引量:5

On Hotel's Food and Beverage Operation Strategies
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摘要 由于市场竞争加剧、消费观念的改变以及我国反腐倡廉运动的开展,旅游饭店餐饮经营近年来出现滑坡现象。针对此现象,本文提出了旅游饭店的餐饮经营要走社会化、大众化道路,建立复合式多角经营方式,挖掘多种经营渠道。 Abstract: Many hotel's food & beverage income has been declined recently because of the tough competition, changed consumer concept, and the anti-corruption campaign of the government. In order to increase the F & B income, hotels should make their products and services sociallzed, and can be accepted by the geeat majority of customers, establish the multi-angle operation models and emphasize the social benefit.
作者 黄文波
出处 《天津商学院学报》 1998年第4期29-33,共5页 Journal of Tianjin University of Commerce
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