摘要
了解了美国职业篮球市场的经营现状,必将能够起到"他山之石可以攻玉"之效。以NBA的发展为主线,对其职业篮球市场发展成功的因素进行归纳、分析、总结,并借鉴其57年来的成功经验,将两国国情相关因素进行对比,旨在找出适合中国国情的篮球市场的发展之路。
The author tries to know more about the managing situations of the professional basketball market in the USA and aims to find out the proper way of developing the basketball market in China by the contrast of the different situations in these two countries.
出处
《湖北体育科技》
2009年第5期523-524,共2页
Hubei Sports Science
关键词
中国
篮球市场
现状
发展对策
China
basketball market
current situations
countermeasures
