摘要
拥有特殊的运营机制是NBA市场开发成功的前提;以消费者需求为中心,提供优质的竞赛产品是NBA市 场开发成功的根本;建立全球化的市场战略是NBA市场开发成功的关键。
The premise for NBA's successful market exploitation is to own its special operational mechanism,the essence for its success is to provide consumers with high contest products with high quality and the key point for its market success is to establish a global market strategy.
出处
《首都体育学院学报》
2005年第2期7-8,共2页
Journal of Capital University of Physical Education and Sports
