摘要
文章分析了全运会招商对象的策略重心,指出全运会要市场化运作,系统开发赛事资源;建立专业化的市场开发机构和队伍;打造全运会品牌;招商策略要灵活多样,优质服务贯穿始终,权益回报有法有据;重视全运会前期预热开发和后期保温开发.
Based on the significance of market development of the National Games, the paper puts forward the ideas of market development, We analyzes the key sponsors and points out a series of problems of market development strategies： to open up the resources of sports events systematically; to build the brands of market development; to build up the specialized agencies and ranks of market development; to stick to the flexible investment strategies and high-quality services and protect the rights and rewards of sponsors by law; to pay attention to the earlier and the later stages of market development.
出处
《曲阜师范大学学报（自然科学版）》
CAS
2009年第4期125-128,共4页
Journal of Qufu Normal University(Natural Science)
关键词
全运会
市场开发
策略
品牌
共赢
National Games
market development
strategies
brand
a win-win situation
