摘要
旅游目的地品牌化是近年的热点研究问题,但是,到目前为止,旅游目的地品牌化内涵的界定一直缺乏一致性。通过对国外品牌化研究领域的文献梳理,对品牌、目的地品牌化的概念、特点及应注意的问题进行了分析,以期对旅游目的地品牌化内涵的界定提供原则依据。
Tourism destination branding is a hot spot issue in recent years, but by now,definition of of tourism destination branding connotation lacks consistence. Through combing the research literature on abroad tourism destination branding ,the paper analyzes the concept of brand, destination branding and its characteristics, and some problems are given in order to provide principles for definition of tourism destination branding connotation.
出处
《旅游论坛》
CSSCI
2009年第4期595-599,共5页
Tourism Forum
关键词
品牌
旅游目的地品牌化
内涵
综述
brand
tourism destination branding
connotation
review
