摘要
厦门会展业发展从总体上衡量还处于初级发展阶段。面对国家"十一五"规划明确将海峡西岸经济区列为国家战略支持的重点发展区域这一机遇,在分析厦门会展业发展现状基础上提出厦门会展业应该调整会展发展战略,加强会展业的规范管理;潜力打造会展品牌;扶持、培植办展骨干力量;推动会展业的市场化发展等相应对策。
Exhibition industry in Xiamen is still in the initial stage. Faced with the opportunity when the Economic Zone on the Western Coast of the Taiwan Straits has been set as a priority development area, Exhibition industry in Xiamen should readjust the strategies of development, strengthen the standardized management, build up brand value, support and cultivate Exhibition industry professionals and push its marketing booming.
出处
《厦门理工学院学报》
2009年第3期12-16,共5页
Journal of Xiamen University of Technology
关键词
海峡西岸经济区
厦门
会展业
发展战略
Economic Zone on the Western Coast of the Taiwan Straits
Xiamen
exhibition industry
development strategy
