摘要
从分析城市会展业竞争力研究综述入手,建立会展城市竞争力评价指标体系,选取四个城市数据,利用SPSS软件进行会展竞争力因子分析,城市会展业竞争力的综合排序为重庆、成都、西安、乌鲁木齐。提出提升西安会展业竞争力的对策建议:政府创造良好的政策环境,重视会展专业人才培养,加强与国际会展组织交流与合作,鼓励会展旅游业的发展,促进会展产业集群化发展。
Based on the previous studies,this paper constructs a new urban exhibition industry competitiveness evaluation index system model.Using SPSS software to conduct analysis of exhibition competitiveness factors,we found that the comprehensive ranking of urban exhibition industry competitiveness:Chongqing,Chengdu,Xi'an,Urumqi. According to the analysis results,the Xi'an convention and exhibition industry has created a good urban environment,attached importance to the training of exhibition professionals,strengthened exchanges with the International Exhibition and Exhibition Association,encouraged the development of exhibition tourism,and promoted the development of the cluster of exhibition industry.
作者
苏静
王晓强
Su Jing;Wang Xiaoqiang(Institute of Human Geography,Tourism College of Xi'an International Studies University,Shaanxi China 710128)
出处
《对外经贸》
2018年第9期59-63,共5页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
陕西省教育厅项目(项目编号:15JK159)
西安外国语大学2017年度研究生科研基金项目(项目编号:syjs201791)阶段性成果
关键词
因子分析法
西安
会展业竞争力
Factor Analysis Method
Xi'an
Competitiveness of Convention and Exhibition Industry
