1Siomkos, George J. and Kurzbard Gary. The Hidden Crisis in Product--harm Crisis Management [ J] . European Journal of Marketing, 1994 (2): 30-41. 被引量：1
2Niraj Dawar, Madan M. Pillufla. Impact of Product--harm Crisis on Brand Equity, the Moderating Role of Consumer Expectations [ J ]. Journal of Marketing Research, 2000 (5) : 215 -226. 被引量：1
3Micael Dahlen, Fredrik Lange. A Disaster is Contagious: How a Brand in Crisis Affects other Brands [ J ] . Journal of Advertising Re- search, 2006 (12): 388-397. 被引量：1
4Keller, K. Conceptualizing, Measuring and Managing Customer- based Brand Equity [J]. Journal of Marketing, 1993, 57 (1) : 1 -22. 被引量：1
3Darwar, N. and M. Pillutla. Impact of Product Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations. Journal of Marketing Research (May), 2000:215-226. 被引量：1
4Deighton, John. The Interaction of Advertising and Evidence. Journal of Consumer Research, 1984, 11(3): 763-70. 被引量：1
5Hoch, Stephen J. And Yong-Won Ha. Consumer Learning: Advertising and the Ambiguity of Product Experience. Journal of Consumer Research, 1986, 13(2): 221-33. 被引量：1
6Kopalle, P. K. And Donald R. Lehmann, The Effects of Advertised and Observed Quality on Expectations about New Product Quality. Journal of Marketing Research, (August), 1995, 32: 280-90. 被引量：1
7Olson, Jerry C. and Philip A. Dover. Disconfirmation of Consumer Expectations through Product Trial. Journal of Applied Psychology, 1979, 64(2): 179-89. 被引量：1
8Smith, Robert E.. Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information. Journal of Marketing Research, (May), 1993, 30:204-19. 被引量：1
9Levin, Irwin P. and Gary Gaeth. How Consumers Are Affected by the Framing of Attribute Information before and after Consuming the Product. Journal of Consumer Research, (December), 1988, 15: 374-78. 被引量：1
10Darley, John M. and P. H. Gross. A Hypothesis-confirming Bias in Labcling Effect. Journal of Personality and Social Psychology, 1983, 44(1): 20-33. 被引量：1
