摘要
随着自驾车旅游热潮的到来,它的市场潜力就更显巨大,对于开发旅游产品的旅行社来说,这无疑是一个重要的商机.自驾车旅游作为一项旅游产品既具有一般旅游产品的性质还具有自身特点.结合南阳市一些旅行社自驾车旅游产品的实例,分析了南阳市自驾车旅游产品开发的现状和问题,并提出了开发自驾车旅游产品的对策.
With the tourism of motorists booming, the market potential is enormous. For the development of tourism products in the travel agency, it is no doubt that it＇ s an important business opportunities. Self-driving tour as a tourism product has not only the general nature of tourism products but also their own characteristics. Self-driving tour on the formation of products, product features, for travel agencies related to the development of tourism products provide a useful reference. After considering several actual examples of tourism products from the travelling agency in Nanyang, the author analyzed the tourism products＇ current situation and problems pro- duced by private cars in Nanyang. And the author also give some related suggestions to the developing tourism products.
出处
《南阳师范学院学报》
CAS
2009年第6期86-89,共4页
Journal of Nanyang Normal University
关键词
自驾车旅游
旅游产品
旅行社
self-driving travel
tourism products
travel agency
