摘要
在分析NBA竞赛规则演变过程(规则建立、规则巩固、规则成熟、规则完善4个阶段)基础上,从商业视角探讨NBA竞赛规则的修改。具体为:鼓励球星发挥作用,满足社会对英雄的寄托;提倡进攻,实现观众对比赛的观赏需求;使用暂停,体现商业和赛事营销的需要;制造悬念,迎合社会的娱乐心态;取消禁止使用区域联防规定,拓展国际市场;平衡比赛,体现商业需要和运动之间的博弈;分割比赛时间,保持赛事精彩程度和紧凑性;处罚不当行为,维护赛事良好声誉。并探析规则修改对CBA发展的启示。
Based on the evolutional process of NBA competitive roles （four phases of establishment, consolidation, maturity and perfection of rules）, it probed into the revision of NBA competitive roles at a commercial visual angle, the concrete incarnation of which were as follows： encouraging star-players to perform to their hearts＇ content to satisfy social needs of reposing hope in heroes; advocating offense to realize spectators＇ requirement for enjoying watching matches; using time-out to embody the needs of commerce and competition marketing; creating suspense to cater to social desire for entertainment; lifting the ban on utilization of zone defense to develop international market; balancing the conflict among matches, commercial demands and sport; partitioning match time to keep marvelous degree and tightness of matches and punishing improper Behavior to defend good fame of competitions. It brought forward the revelation of the revision of NBA competitive rules to the development of CBA.
出处
《上海体育学院学报》
CSSCI
北大核心
2009年第4期16-20,共5页
Journal of Shanghai University of Sport
基金
上海市教育委员会科研创新项目(09YS307)
关键词
NBA
篮球
竞赛规则
修改
商业化
CBA
NBA
basketball
competitive rules
revision
commercialization
CBA
