摘要
我国国内的3G牌照已经发放,因此对于3G业务运营策略的研究就变得尤为紧迫。通过对国外3G运营商在3G终端的制定、产业链的发展、业务策略等方面的成功经验分析,以及通过对国外3G运营失败教训的详尽总结,指出中国发展3G势必要经过两个阶段,即以语音业务为主流的近期阶段和以数据业务为主流的远期阶段。最后,思考并研究指出了中国运营商发展3G业务可能面临的诸多问题与挑战。该研究成果对于中国3G的健康稳步发展具有一定的参考价值。
Up to now, 3G service has been licensed in China, therefore it becomes especially urgent to study on the operating strategy of 3G service. The experiences of 3G operators in foreign countries at aspects such as the formulation of 3G terminal,the development of 3G industry chain,the business strategy of 3G and so on. And also the thesis clearly summarizes the lessons from 3G operators abroad. Through the above discussions,the paper forecasts the two stages of 3G in China,which are the stage of services centring on speech services in the near future and the stage of services centring on data services in the distant future. Finally the paper ponders over and points out the problems as well as the challenges that 3G operators may be faced with in China. The research may be referred to for the steadily developing of 3G in China.
出处
《现代电子技术》
2009年第11期61-64,共4页
Modern Electronics Technique
