摘要
运用文献资料、态势分析等研究方法,对闽台体育赛事旅游合作与发展的优劣势进行分析,得出应在政府的正确指导下,旅游部门和体育部门应联合制订出长期的科学的发展规划;加大对台体育赛事旅游的宣传攻势,开拓具有闽台特色的体育赛事旅游项目;积极组织与申办大型国际国内体育赛事;培养专业的体育旅游人才等,以促进闽台旅游业的合作与发展。
By means of documents and SWOT analysis, the thesis writer analyzes the advantages and disadvantages of sports competition tourism between Fujian and Taiwan. It is suggested that the tourism authorities and the sports authorities should work together to make a long - term scientific development plan under the guidance of local government, promotion of sports competition tourism should be enhanced, sports competition tourism items with Fujian and Taiwan uniqueness should be explored, the opportunity to hold large -scale national and international sports competitions should be seized and that professionals on sports tourism should be cultivated to promote the cooperation and development of sports tourism between Taiwan and Fujian.
出处
《成都体育学院学报》
CSSCI
北大核心
2009年第5期52-54,69,共4页
Journal of Chengdu Sport University
基金
福建省社会科学基金资助课题(2008B2095)
关键词
体育赛事
旅游发展
闽台
sports competition, tourism development, Fujian and Taiwan
