摘要
"三鹿门"事件再次引起社会各界对于广告荐证者虚假荐证责任的关注,刚刚通过的《食品安全法》对于个人荐证者的虚假荐证责任作出了积极回应。两岸立法对待此问题的态度迥异,相关规定个性多于共性。整体而言,大陆立法较为粗略,台湾地区的立法则相对较为完善。当然,两岸的相关规定均存在不周延之处,在虚假荐证的民事责任、行政责任以及刑事责任等方面有待于进一步完善。
＂Sanlu gate＂ scandal brings about much attention to endorser＇s liability for false endorsements and testimonials in advertising again. Food Safety Law of PRC which was passed not long ago makes an active response to the individual endorser＇s liability for false endorsements and testimonials in advertising. Mainland and Taiwan Region hold different attitudes to it and there are many different regulations on endorser＇ s legal liability between Mainland and Taiwan Region. In general, the regulations in Taiwan Region are more perfect than those in Mainland, which are fairly rough by contrast with Taiwan Region. However, either Mainland or Taiwan Region is not perfect on the relevant regulations. Mainland and Taiwan Region should make such regulations as the civil liability, the administrative liability and the criminal liability for false endorsements and testimonials in advertising more perfect.
出处
《河北法学》
CSSCI
北大核心
2009年第6期8-14,共7页
Hebei Law Science
基金
2007年度云南省教育厅科研基金重点项目<虚假医药广告侵权民事救济研究>(07Z40232)成果之一
关键词
三鹿门
两岸
广告荐证者
虚假荐证
法律责任
＂Sanlu gate＂
Mainland and Taiwan Region
endorser in advertising
false endorsements and testimonials
legal liability
