摘要
体育明星商业行为治理是加快体育产业发展、推进体育强国建设、实施依法治体方略的迫切需要。运用文献资料、专家访谈、案例分析等研究方法,对我国体育明星商业行为治理问题进行探讨。研究发现:我国体育明星商业行为治理的历史进程分为初步探索、加速推进、协调发展和多元治理4个阶段。现阶段我国体育明星商业行为治理囿于运动员法律主体地位模糊、体育明星商业活动管理存在缺陷、不同利益主体间存在冲突的现实困境,应从提升主体法治素养、拓展与深化运动员培养机制、实施法人治理与市场化管理、建立体育经纪制度、落实商业体育合同制度、健全纠纷解决机制6个方面加以优化。
The commercial behavior governance of sports stars is an urgent need to accelerate the development of sports industry,promote the construction of a sports power,and implement the strategy of governing sports according to law.Using research methods such as literature review,expert interviews and case analysis,this study explores the commercial behavior governance of sports stars in China.It is found that the historical process of commercial behavior governance of sports stars in China can be divided into four stages:preliminary exploration,accelerated promotion,coordinated develop-ment and diversified governance.At the present stage,there are realistic dilemmas in the commercial behavior governance of sports stars in China:the ambiguous status of legal subjects of athletes,the flawed management of sports stars’commer-cial activities,and the conflicts among different interest subjects.It should be optimized from six aspects of improving the legal literacy of subjects,expanding and deepening the athlete training mechanism,implementing corporate governance and market-oriented management,establishing sports brokerage system,implementing commercial sports contract system,and improving dispute resolution mechanism.
作者
王飞
WANG Fei(School of Physical Education,Anqing Normal University,Anqing 246133,Anhui,China)
出处
《沈阳体育学院学报》
北大核心
2023年第4期99-105,共7页
Journal of Shenyang Sport University
基金
安徽省哲学社会科学一般项目“运动员形象权法律保护研究”(AHSKY2019D062)。
关键词
体育明星
商业行为
治理
法律制度
利益平衡
sports star
commercial behavior
governance
law and regulation
balance of interests
