关系强度的前置因素及其绩效影响被引量：10

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摘要本研究在相关文献回顾与实证研究的基础上,致力于从两个方面来补充关系营销与客户关系管理的研究:(1)通过分解法来审视如何强化与大客户的关系强度;(2)探讨关系强度的绩效影响与作用机制。实证研究表明,关系强度在不同的客户关系管理活动与客户信任、客户满意以及客户感知价值之间中扮演着中介作用。

作者何健王永贵石贵成

机构地区南京大学管理学院对外经济贸易大学国际商学院澳门科技大学

出处《管理世界》 CSSCI 北大核心 2009年第5期180-181,共2页 Journal of Management World

基金国家自然科学基金项目(70472052和70672018) 对外经济贸易大学211工程项目教育部哲学社会科学创新基地“南京大学经济转型和发展研究中心”子课题“企业组织变革、战略转型研究”项目中国博士后科学基金面上资助项目(20080441045) 江苏省博士后科研资助计划资助项目(0802058C) 南京大学商学院青年教师科学研究基金项目(2008-08)的资助

关键词关系强度前置因素绩效影响

分类号 F274 [经济管理—企业管理] TP313 [经济管理—国民经济]

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参考文献8

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