摘要
随着新世纪以来高等教育的大发展、大改革、大提高,社会对高等教育的关注度大大增强,高校和社会的联系也越来越紧密。做好高校新闻宣传,必须加强新闻策划,对现有的新闻线索和新闻资源进行统筹安排,通过精选题材、捕捉热点、挖掘细节等手段,充分挖掘报道对象的新闻价值,提高宣传的质量和效率,从而达到树立高校品牌和形象,营造良好的外部发展环境的目的。
In the new century, with major development, reform and improvement taking place in higher education, it has been radically brought into social focus. Colleges and universities are becoming more and more closely related to the society. In order to accomplish the task of news dissemination in institutions of higher learning, news scheming ought to be strengthened, and presently available news resources given an overall arrangement. Furthermore, via carefully selecting themes, capturing hot spots, observing the details, the news value of the reported object would be fully developed, the quality and efficiency of the publicity enhanced, and thus the school＇s brand image shaped and a favorable external environment for development created.
出处
《福建医科大学学报（社会科学版）》
2009年第1期1-5,共5页
Journal of Fujian Medical University：Social Science Edition
关键词
新闻策划
新闻宣传
质量
高等院校
news scheming
news dissemination
quality
institutions of higher learning
