摘要
品牌是大学非常重要的无形资产,它可以提升大学形象,具有稀缺性、长久性、独特性与难以模仿性的特点。论文从什么是大学品牌和大学品牌战略出发,对实施大学品牌战略的现实意义进行剖析,提出了打造校长品牌、创建特色学科、力推知名教师、培养品牌学生以及加强校园文化等一系列实施品牌战略的具体措施。
Brand is an important intangible asset for a university, and it can improve the image of a university. It is rare, for long, unique, and difficult to be copied. By analyzing what university brand is and what brand strategy of universities is, the importance of establishing a brand is recognized. By analyzing and locking up target market to finish brand image planning, a series of specific measures are put forward, such as establishing president brand, unique subiects, famous teachers, excellent students, and reorganizing college campus culture.
出处
《河北科技师范学院学报（社会科学版）》
2009年第1期28-31,共4页
Journal of Hebei Normal University of Science & Technology(Social Sciences)
