摘要
为推动旅游主题定位理论的深入研究,从旅游主题定位的概念入手,探讨了旅游资源、区位条件、市场需求同旅游主题的关系,总结出区域旅游主题定位的程序,以此为理论依据,对河北省太行山区旅游主题定位进行了探讨,认为该区域旅游资源以"红、古、绿"为特色,区位优势得天独厚,市场需求以观光休闲为主导,确定旅游主题为"燕赵太行,荟萃‘红古绿’特色风光,京津冀观光休闲胜地"。
In order to promote the theoretical study on position of tourism theme, starting with the concept of position of tourism theme, the relationship between tourism theme and tourism resource, regional conditions and market demands were deeply analyzed, and the position procedures of tourism theme were summarized. Then the tourism theme of Taihang Mountain of Hebei Province was investigated. It was considered that the tourism resources of this region were featured by ＇red, ancient and green＇, the local advantages were unique. The market demands were dominated sightseeing and leisure tourism from Beijing, Tianjin, and Hebei.
出处
《西北林学院学报》
CSCD
北大核心
2009年第2期194-196,200,共4页
Journal of Northwest Forestry University
基金
河北省科技支撑重大项目(06230121D-1,07237105D-1,08237110D-1)
关键词
旅游主题
定位
旅游资源
区位条件
市场需求
tourism theme
position
tourism resource
regional condition
market demand
