摘要
在区域旅游产品体系的开发过程中旅游形象作为旅游目的地的识别要素,对旅游形象本身的策划研究至关重要,然而旅游形象更多的是要通过区域旅游产品体现出来,所以在旅游形象与旅游产品之间存在内在联系。本文以铜梁县旅游产品开发为例,提出旅游产品开发的关键环节有两个方面:围绕形象的旅游景区主题策划及围绕主题的特色旅游项目设计,并对以形象为主导的区域旅游产品体系开发程序和方法进行了研究,建立了相关模式。
During the development of regional tourism product system, the study on planning of tourism image, an identified factor of destination is very important. But the image of tourism destination is mostly embodied through local tourism product. So there are internal relationships between the image of tourism destination and tourism product. This article, taking the development of tourism product in Tongliang County as an example, puts forward two key factors in the process of developing tourism product. One is the theme planning of tourism area based on the image and the other one is the project designing of distinctive tourism product based on the theme. Furthermore, the development procedure and method of tourism product system which is dominated by the image of tourism destination has been studied and the mode has been set up.
The full article is divided into four parts：
The first part elaborates the research background of this article. Research on the image of tourism destination has already experienced successively about 20 years in our country. But the research on the image of tourism destination is mostly focused on the design of vision image system upon the tourism destination heretofore and the research on the predominant function of the image of tourism destination in the regional tourism product system＇s development is weak oppositely.
The second part analyzes the intrinsic relationship between the image of tourist destination and the tourism product system. The image plan is the foundation work of the tourism product development and the image of tourist destination is the core principle of the tourism product system＇s development. The third part affords the strategy and the process of the tourism product developing focused on the image according to the case of special travel project＇s development in Tongliang County. Firstly, trying to carry on the image of tourism destination plan under the foundational analysis; secondly, trying to carry on the theme plan of the tourism area taking imag
出处
《人文地理》
CSSCI
北大核心
2006年第6期49-52,共4页
Human Geography
基金
西南交通大学校基金资助项目
关键词
旅游产品
旅游形象
开发
旅游项目
tourism product
image of tourism destination
development
tourism item
