摘要
本文详细阐述了C I企业形象塑造的渊源和发展,并引用国内外知名企业的资料,充分证明了导入C I战略是经济发展的必然结果及其对企业发展起到的重要作用。
The article states the origin and development of creating enterprise image,illustrates fully it is the investable result for enconomic development to inputting CI strategy into anterprises by citing the materials from international and national famous enterprises,points out its effect on enterprises′ development.
出处
《吉林工程技术师范学院学报》
2005年第9期48-50,共3页
Journal of Jilin Engineering Normal University
关键词
企业形象
企业理念
企业文化
enterprise image
enterprise idea
enterprise culture
