摘要
汶川大地震给受灾地区造成了惨重的人员伤亡和严重的经济损失,存在着企业承担社会责任的诉求。在支援灾区的行动中,在政府主导下,我国企业的捐助体现了企业应承担的社会责任。阐述了企业承担社会责任的方式,并指出了存在问题及其原因,提出了企业应承担的社会责任的内容,企业承担社会责任应该坚持一定的原则,不仅可以提高企业的品牌形象,还可以获得良好的社会效益。
Wenchuan earthquake results in extensive casualties and heavy economic losses, thus it is compulsory for the enterprises to implement social responsibility. In disaster-stricken area, the relief activities are of the utmost importance. Guided by the government,Chinese enterprises donate money and relief materials to show their social resposibility. The paper summarizes the ways, problems and reasons related with Chinese enterprises in implementing social responsibility, and then proposes the content of social responsibility and principles which the enterprises should adhere to. This not only can make the brands of the enterprises be highly recognized by the public, but also bring excellent social benefits.
出处
《河海大学学报（哲学社会科学版）》
2009年第1期25-28,共4页
Journal of Hohai University：Philosophy and Social Sciences
基金
河海大学人文社会科学基金重点项目(2008420111)
关键词
灾害
企业
社会责任
disaster
enterprises
social responsibility
