摘要
借鉴营销中的渠道权力概念,通过对供应链中制造商和零售商的相互权力进行AHP评价,形成制造商和零售商渠道权力结构组合,并对应于供应链伙伴关系的4种典型组合;从战略层、职能层和作业层3个维度,利用三角模糊数评价方法重建供应链协同效应评价体系;以实证分析的方法验证基于渠道权力而形成的供应链伙伴关系的4种典型组合与供应链协同效应的关系。实证结果表明,在供应链协同效应方面双核心型供应链优于制造商主导型供应链,制造商主导型供应链优于零售商主导型供应链,零售商主导型供应链优于低度均衡型供应链,并在此基础上分析不同组合的供应链协同效应差别的原因与提高的途径。
By using the concept called channel power in the marketing field for reference , and through the AHP estimation of the mutual power between the manufacturer and the retailer in the supply chain, this paper comes to the portfolio structure of the channel power between the manufacturer and the retailer, and four sorts of representative portfolios correspondingly in supply chain partnership. From 3 dimensions including layers of strategy, function and operation, this paper has reestablished estimation system of cooperation effect in supply chain by taking advantage of the triangular fuzzy number. Through the empirical research, this paper has verified the relationship between the four sorts of representative portfolios of the partnership in the supply chain which stems from the chain power and the cooperation effect of the supply chain ; and concluded that dual core better than manufacturer-led, that manufacturer-led better than retail-oriented and retail-oriented better than low balance as regard to the supply chain cooperation effect; on this basis it has also analyzed the reason of the differences in cooperation effect which happens in the various combination of the supply chain and the way of improving the effect.
出处
《管理科学》
CSSCI
2008年第6期29-39,共11页
Journal of Management Science
关键词
渠道权力
渠道权力结构
供应链协同
协同效应评价
三角模糊数
channel power
structure of channel power
supply chain cooperation
estimation of cooperation effect
triangular fuzzy number
