摘要
2011年将在南昌举办的第七届全国城市运动会,使南昌体育物流业面临着一个很好的发展机遇,因为每一个大型的全国运动会都离不开一个强大体育物流业的支持;本文运用文献资料法、逻辑推理法,对南昌市当前物流与体育物流业的现状和影响南昌市体育物流业发展的因素进行了探讨,研究认为南昌市体育物流业应对第七届全国城运会的策略是:不断优化竞赛表演市场,充分发挥体育中介市场的作用,加大对体育物流业管理的投入。
The 7th National City Games will hold at Nanchang in 2011, this game will bring a chance of development to the physical logistic of Nanchang for each of huge National Games be supported by physical logistic. This paper analyses the present situation of logistic and physical logistic of Nanchang, and explore the factor which affect the development of physical logistic of Nanchang. This paper shows that the policies for physical logistic of Nanchang to the 7th National City Games are, optimizing the market of competition exhibition, enhancing the role of the sports medium market, and increasing the investment to the management of physical logistic.
出处
《中国市场》
北大核心
2008年第49期75-76,共2页
China Market
基金
江西省教育科学"十一五"重点规划课题<江西省体育产业化与城市化发展研究>的阶段成果(07ZD006)。
关键词
体育物流业
第七届城运会
策略
physical logistic
the 7th National City Games
policy
