摘要
河南省体育赛事市场开发虽有地理、资源、体育人口和名人效应的优势,但也有诸如体育产业比重小、赛事市场不规范、中介机构及专业人才奇缺等劣势。要把握后奥运效应和努力实现中原崛起战略目标的有利机遇,勇敢迎接周边城市经济快速发展和文化等相关产业的扩张和介入带来的冲击与挑战。在加强政策扶持、规范市场体系、培育专业人才和中介机构的基础上,按照时序分层次发展,推进河南省体育赛事市场快速健康发展。
There are both advantages in geography, resources, population and celebrity effect, and disadvantages, such as low proportion of sports industry, non-standardization in sports market and shortage in intermediaries and professionals, in sports market development in Henan Province. The after-Olympics effect should be exerted, and the opportunity should be seized to realize the upsurge of Central China to meet the impact and challenges of the rapid development of nearby cities and culture and relative entertainment industry. To boost sports markets in Henan Province, relative measures should be taken, that is, to strengthen policy support, to standardize the market system and nurture professionals and intermediaries in compliance with time sequence.
出处
《河南工程学院学报（社会科学版）》
2008年第4期21-24,共4页
Journal of Henan University of Engineering(Social Science Edition)
基金
河南省软科学研究项目(072400430310)
