摘要
高校的发展仅靠传统的理念必然会显得势单力薄,引入企业发展的品牌战略,为高校的发展注入新的活力,学习企业如何用好品牌战略是高校立足长远发展的最佳选择。
The development of higher education institutions only driven by traditional concept will inevitably become weak, so it is the best choice to apply the brand strategy of the corporation development to the development of higher education institutions and learn how to make good use of the brand strategies.
出处
《四川教育学院学报》
2008年第11期4-5,共2页
Journal of Sichuan College of Education
关键词
高校
品牌
企业
higher education institutions
brand
corporation
