摘要
在分析了品牌社群、生活形态和品牌联盟内各自原理基础上,研究了三者之间的内在联系,提出了品牌联盟建立的新模式,为企业的品牌联盟策略提供了新的思路。
Basing on analyzing the theory of Brand Community, Life Style and Brand Alliance, the author study the inherent relationship of the three, and then put forward a new model of building Brand Alliance, which will offer the enterprise another way to make Brand Alliance strategy.
出处
《价值工程》
2008年第10期134-137,共4页
Value Engineering
关键词
品牌社群
生活形态
品牌联盟
brand community
life style
brand alliance
