摘要
从杭州市体育彩票投注站随机抽取40个进行问卷调查,揭示出杭州市足彩彩民的性别、年龄、文化、职业、收入等基本构成特征和消费动机以及彩龄特征、购买地点、投注方式、投注金额、信息获取途径和忠诚度等消费行为特征,以及影响彩民购买足彩的因素,旨在发现问题,扩大彩民队伍,增加足彩销量。
The author carried out a questionnaire survey on 40 lottery vending stations randomly selected from lottery vending stations in Huangzhou city. The results revealed the following characteristics of soccer lottery players in Hangzhou city ： Characteristics of basic constitution such as gender, age, educational background, occupation, income and consuming motive, and characteristics of consuming behaviors such as the location , the amount of betting manner and level of consumption of lottery buying , the impact of the purchase soccer lottery factors ,so as to increase the number of lottery players and the sales volume of lottery.
出处
《科技信息》
2008年第20期162-163,共2页
Science & Technology Information
关键词
足球彩票
彩民构成
消费特征
杭州市
soccer lottery
lottery player＇s Constitution
consuming characteristics
Hangzhou city
